I've noticed in job postings, books and conferences that there's a big focus on learning UX as a process that enables non-designers to deliver good UX.
I've also noticed that there's a lot of questions (including mine) that are more focused on the interface itself, rather than how to come with good ideas to generate good interfaces. Leave alone to make the user have a pleasant experience.
Is it valuable to pursue the Process over the Specific Details/Fine Tune of UI design on the site? If so, how can we help?